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Starting a Career in E-Commerce: A Comprehensive Guide

Read time: 7 minutes

E-commerce is the process of conducting commercial activities on the internet. Electronic commerce or e-commerce, as we commonly call it, has been around for decades, but it grew with the easy accessibility of the internet. 

Online shopping concept for landing page

The use of the internet for commercial uses grew more with the offset during Covid-19. Businesses had to discontinue their commercial activities offline so they started to sell their products and services online with partners like Amazon and Flipkart. The growth in e-commerce has evidently grown since that time. 

In the pre-pandemic era of India, e-commerce shared only 3.7% of retail’s share whereas it showed tremendous growth of 9.6% in the pandemic. The highest growth was seen by the beauty and wellness industry scaling at 295% during the pandemic

Such a scaling industry would offer multiple career opportunities. E-commerce can turn out to be a profitable business; if you are looking for career prospects. 

Why Choose E-Commerce as a Career Prospect?

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E-commerce is a promising career choice for people looking to either start their professional life or want to switch careers. 

Rapid Growth of the Industry:

The E-commerce industry is growing rapidly. It can offer numerous benefits in today’s digital age. Online shopping and transactions are increasing because of the convenience provided by digital commerce. It eliminates the boundaries of location, language, time-zone and cultures. The scope of e-commerce is wide because of its wide range to customers. The e-commerce sales are estimated to reach 23% of global reach in 2027

Flexibility in Working Style:

E-commerce does not require one to sit at a desk for hours to carry out the tasks. The role in e-commerce offers flexibility in professional life. You can work remotely, eliminating the geographical boundaries or work in the hybrid mode. 

You also have the opportunity to cover your services as a freelancer, giving you the liberty of choosing the projects of your choice. E-commerce also has entrepreneurial potential, where you can start your own business; all you need is the internet and a laptop. 

Multiple Opportunities:

The E-commerce industry is vast, giving people the choice of roles as per their interests. You can become a digital marketer, a sales executive, digital analyst, web developer among others. The diverse field of e-commerce allows one to explore different career paths to find a role that aligns with their interests. 

Data-Driven Decision Making: 

Professionals working in e-commerce rely heavily on data to understand consumer behaviour so they can optimally use marketing strategies. The marketing strategies will improve the shopping experience of users enhancing their overall experience with your website. The E-commerce industry used various tools and techniques to analyse data. An e-commerce professional will get access to these tools that would help them enhance user experience and improve their sales. 

Ensures Global Reach: 

The most significant advantage of carrying business online is the global reach. No geographical locations, time-zones, cultural or linguistic barriers would stop you from carrying business in various regions of the world. If your business in punjab interests a person in Bangalore, you can carry out commercial activities with them. Global reach opens up opportunities to work with diverse cultures and markets. 

High Demand for Skills:

E-commerce is a growing industry which has increased the demand for skill sets for various fields. The skill based fields that provide multiple opportunities to people include digital marketing, SEO specialisation, social media management, web development and other.

Professionals with apt skills have a vast scope of growth in e-commerce. If you are looking to make a career in such a vast industry, enrolling in a skill based course can take you a long way. 

Potential for High Earnings: 

The industry of e-commerce is growing rapidly where the demand for skilled professionals are growing as well. E-commerce professionals have high potential to earn significant incomes, especially people who are in leadership and entrepreneurial roles. 

Companies are shifting to online business to expand their reach which also increases the investment by the companies ensuring more income through e-commerce. 

How to start your career in e-commerce?

Online shopping concept for landing page

Starting a business in e-commerce requires careful planning and execution. Here are steps you can follow to begin:

Identify Your Niche: 

E-commerce professionals determine what products or services that they want to sell online that they want to endorse. One has to keep in mind the audience they are catering to as well. But before that determine your interests, skill set, and expertise that would help you grow in the industry. Choosing a niche would help you eliminate the opportunities that do not align with your interests. 

Conduct Market Research: 

Research is an essential part for an aspiring e-commerce professional. You would have to analyse your target audience, competitors and industry trends because they will have a huge impact on your business. 

A professional has to continuously work to understand their consumer preferences, their behaviour and pain points. This continuous journey starts from the initial stage where one starts to pick their consumer’s behaviour to decide their business’ path. This information helps to refine your business idea and develop a unique value proposition. 

Create a Business Plan and Model: 

You will have to work on your business plan and decide which model to undertake. A well-defined business plan with help in decision making and getting investments. You would need to make an outline of your business objectives, target market and product offering. Understand your audience and their needs to make out a marketing plan along with financial projections. 

After that you have to decide whether you will sell your own products, source products from suppliers or use dropshipping as your business model. This decision will depend on your interest and inventory management, profit margins and scalability. 

Once you have worked on your business plan and model you would work on its registration. Register your business name and obtain any necessary licences or permits to operate legally in your jurisdiction.

Establish a Marketing Strategy: 

What do you need so your business can boost online? It is a solid marketing strategy that would take you a long way. Working on a comprehensive marketing plan will help you attract customers. The more customers at your ground, the more sales they will drive. You have various options to utilise like multiple channels including social media, email marketing, content marketing and many more. For better results you can consider experimenting with different tactics to identify what resonates best with your target audience.

Focus on Customer Experience: 

A good customer experience will always be in your favour. Customer satisfaction is your priority because they are the kings/queens who will drive sales. Ensuring you are working to enhance customer experience by providing them better customer services, offering easy navigation, fast loading times and secure payment options. 

For a better and enhanced customer experience you can use features like live chat support, product reviews and personalised recommendations etc. All these features will help you enhance your customer’s navigating and shopping experience benefitting your business.  


E-commerce is a vast field that needs professionals to carry out the activities. You can choose to start your own business or choose to develop skills that would help you offer your services to others. Choose between the options by keeping your interest in mind and see yourself flourishing in the industry of e-commerce.

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